LG ELECTRONICS LAUNCHES
SECOND-GENERATION
DUAL-FORMAT HIGH-DEFINITION
DISC PLAYER
New Super Blu™
Player Offers New Features and Functionality,
Continues to Provide Consumers Choice Based on Content, not Format
DENVER, Sept. 5, 2007 –
LG Electronics, the first company to
introduce a dual-format high-definition disc player, today unveiled its
second-generation LG Super Blu™ Player (model BH200). Sporting both
formats’ logos, LG’s new high-def player is capable of Blu-ray disc and
HD DVD playback with advanced BD-Java and HDi interactivity, enabling
consumers to choose from the widest variety of high-def content
regardless of disc format.
On display for the first time at the Custom
Electronic Design and Installation Association (CEDIA) EXPO 2007 (booth
#720), LG’s Super Blu Player will be available to U.S. consumers and
custom installers in mid-October at a suggested retail price of $999.
The BH200 further strengthens LG’s position
as an innovator. Seven months ago, LG was the first to launch a
dual-format high-def disc player, the award-winning BH100. That
technological breakthrough has been widely recognized as a
groundbreaking product with industry accolades including CNN’s Best of
CES, CNET’s CES 2007 Best in Show and Home Video categories and
Popular Mechanics’ CES Editor’s Choice Award.
“LG introduced the world’s first
high-definition dual-format player to focus on consumer needs and to end
the confusion caused by the current format war,” said Allan Jason, vice
president of consumer electronics marketing at LG Electronics USA, Inc.
“The launch of BH200 reinforces our leadership position and offers
consumers and custom installers a best-in-class next-generation
high-definition media player.”
Mark Horak, executive vice president for
Warner Home Video, the only major studio supporting both the HD DVD and
Blu-ray disc formats, said, “The availability of movie titles on
competing high-def disc formats is a challenge for both retailers and
consumers. The introduction of the second-generation LG Super Blu
Player addresses this challenge by fully enabling both high-def formats
on one convenient player, encouraging the adoption of next-generation
disc technology and growing the market.”
One Player, Latest Technology
The Super Blu Player offers increased HDTV
entertainment choices, because it can play 50 to 60 percent more
high-def movie titles than either single-format player. With full
networked interactivity available from selected HD DVDs, and the
capability to handle networked “BD-Live” interactivity in forthcoming
Blu-ray discs, it is the latest available technology that plays both
disc formats.
Viewers can enjoy advanced options such as
“Picture-in-Picture” available from many Blu-ray discs as well as HDi
web-connected interactivity available from many HD DVDs. Access to
these features enables viewing of storyboards, production videos and
director’s commentary as the movie is playing, as well as accessing
up-to-date information. The Super Blu Player also accepts additional
entertainment content via a network connection, making for an unmatched
entertainment experience.
In addition to supporting the latest high-def
disc technologies, the Super Blu Player is the ideal match for movie
enthusiasts and even music enthusiasts as it supports audio CDs and the
ability to up-scale standard DVDs to 1080p resolution.
“With its improved features and
functionality, the BH200 is perfect for the custom installer in search
of the next-generation player as it eliminates the need for a second
player and the additional cables it requires,” said Tim Alessi, director
of consumer electronics marketing at LG Electronics USA, Inc. “With full
support for features available on both Blu-ray discs and HD DVDs, it
serves as the flagship of the LG home video product line and
complements the company’s expanded line-up of ‘Full HD’ 1080p
flat-panel HDTVs.”
The Ultimate Movie Viewing Experience
The LG Super Blu Player, which can output up
to 1080p video resolution at 24-, 30-
and 60-frames-per-second, supports various
A/V formats, including MPEG-2, VC-1, H.264 video, MPEG1/2 audio, Dolby
Digital, Dolby Digital+, DTS and DTS-HD audio. The unit also includes
multiple inputs/outputs such as HDMI 1.3 out, component/composite video
outputs, digital optical and analog audio outputs as well as a LAN
Ethernet port for network interactivity.
LG Super Blu Player customers will enjoy
superior quality video output with HDMI 1.3 Deep Color output to improve
color tones and achieve finer color gradations to deliver the smoothest
and most brilliant video output available. The player also features
QDEO™ advanced video processing for superior up-scaling accuracy up to
1080p, improved noise reduction and consistent color precision.
The new Super Blu Player incorporates LG’s
SimpLink™ connectivity solution, enabling easier control of other LG
SimpLink compatible equipment. The units are connected with an HDMI
cable and use the HDMI-CEC communication standard. This allows the user
to control other components on-screen or directly from each component.
The BH200 also is equipped with a USB Media Host for easy access
to digital music and photo libraries.
About LG
Electronics USA, Inc.
LG Electronics USA,
Inc., based in Englewood Cliffs, N.J., is the North American subsidiary
of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide
revenues) global force in consumer electronics, home appliances and
mobile communications. In the United States, LG Electronics sells a wide
range of digital appliances, digital display and digital media products,
and mobile phones under LG’s “Life’s Good” marketing theme. For more
information, please visit
www.LGusa.com.
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